Book Review of the Invaluable Non-Fiction – The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick
I’ve learnt loads about stuff I thought I knew about and loads about stuff I had no idea about!
Title: The Art of Social Media
Author: Guy Kawasaki and Peg Fitzpatrick
Copyright: Guy Kawasaki and Peg Fitzpatrick 2014
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money…
I invested my pennies in this one when I started to take my blogging seriously. It is worth it’s weight in gold.
Yes, you can find experts all over the internet with their own tips and tricks to mastering the beast that can be Social Media, however this book tells you why things happen. It explains why you should do things, when and how to make it easy.
It’s a bit geeky but never confusing, and has loads of links. For this reason I think the ebook is a better option if you work out and about a lot.
There’s a brilliant helpful ‘schedule’ of what to do when you ‘Peg’ a blog post – invaluable!
I’ve learnt loads about stuff I thought I knew about and loads about stuff I had no idea about! This is one of those books I’ll keep on my devices as a constant reference point. The hardback would be worth the investment if you have a desk to store it on and keep it handy.
OH YES!! For anyone who wants to develop their business. I’d also suggest it to anyone who’s a parent. It shows you just how big and clever that www is and how to tackle it safely and securely.
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