What is a media kit? (Why does a blogger, or writer, need a media kit?)

If you want to build credibility and real connection in the online space build your network of those people who think like you do, are interested in the same things you are, those who aspire to the same lifestyle as you do.

Pinterest What is a media kit

Pinterest What is a media kit

When I first started out as a blogger, back in 2011 (OMG 7 YEARS!) I just wanted to share my journey.

I wanted to take on the internet, embrace social media and chat with friends.

I wanted to show that just because I was old enough to be the mum of most bloggers out there, at that time, I was able to participate.

I had something to say.

I LOVED EVERY MINUTE OF IT! Little did I know how much I needed to learn! At first it was just a few lines, no ads, no. Links. I’d never heard of an affiliate let alone though I’d know how to do online marketing or auto schedule through third party apps. I don’t know if I even knew what apps were back then. Things change quickly in this online space.

After a couple of years I heard about blogging as a career, not just for the Kardashians but actually as a job where people would pay you.

Knickers Ebook cover

The myth is that all bloggers earn millions!

Er NO! They don’t. Well OK so maybe the Kardashians do, but even they don’t earn it just from social media or blogging alone.

Most online workers have multiple streams of income.

They have different work streams, they’ll do promotions, content writing, marketing and a list of other work that would make a good old fashioned CV grow into a small paperback!

That’s why you need a media kit.

It’s basically a CV on one page. It’s a quick reference point for you to supplement your business card and shows people who you are and what you do. Importantly it also shows why people should work with you in your media space, in other words on your blog or You Tube channel and the like.

It says what you offer to them, what you do and who will hear about it.

My social media stats (the number of people who officially follow me on the likes of Twitter and Facebook) are quite humble compared to some, but hard earned.

I’ve not gone down the ‘buying 1000 followers for just $50’ or chasing numbers. I’ve looked for and ‘friended’ people I truly connect with. I’ve checked links and tried to make sure the people in my list are ones I would probably get on with in person. People with similar views or interests. I think I’ve just about managed to stick with the plan and my own business ethics by not carelessly or slavishly obsess over that number at the top of my profile.

Now this isn’t a post about gaining followers, you’ll find loads of those online, however be aware the word is changing.

It’s no longer a mad rush for more and more friends and follows.

Higher and higher friend numbers, is not the target. For some, including me, it never was. It’s a case of quality over quantity. A handful of shares and likes by the right people are worth their weight in gold for anyone working online.

If you want to build credibility and real connection in the online space build your network of those people who think like you do, are interested in the same things you are, those who aspire to the same lifestyle as you do.

Knickers and other bitesize flashes paperback cover

Anyway, back to the media kit!

It used to be that companies would look purely at numbers, some obviously still do. Going back to the Kardashians for a moment (sorry, stick with me here) they have ridiculous numbers, and good luck to them. Their whole business is built around media. Companies will approach them to use their name. If only a tiny percentage of their followers see an ad on their channel, well, it’s money well spent for those companies aiming at their avatar, if their products are aimed at their likely audience, often young, aspirational, image conscious.

If you’re in the same market place as celebrities, you’ll need an agent and possibly a campaign manager anyway, so a media kit is not something you need to worry about.

So, why do the rest of us even bother?

The internet is HUGE!

It’s a market place and there’s plenty of room for us all, and some. The problem can be it’s too big, so how do you make sure the right people find you. How do I sell my brand and my world of books, writing and art around the world?

I’m totally obsessed with words and books, like travel and art and care about the plastic pollution in the seas.

I’m unique.

I’m not the only person with these habits and passions but I’m still unique. My voice reaches people in my media, my voice is out there and people who care will and do listen.

I need to be able to give that information in a concise way to companies who may wish to pay me or sponsor me, or work alongside me.

A media kit is a professional way to promote yourself to advertisers and sponsors.

If you want to be able to show people the real you, without them scrolling through years of posts and images (OMG!! 7 YEARS!) then you need a media kit.

Anyone who has ever applied for a job and used their CV knows that fashions change. One year it’s photo included, next it’s limiting it to one page. It’s hard to keep up. It’s the same with media kits.

I realised, my old media kit wasn’t representing me anymore.

It was hard to read with little white space. I’d written text over what I thought was an amazing photograph, without thinking that it would make it difficult to read if anyone printed it.

The world of blogging has changed.

Most bloggers take their own photographs, it’s part of the job, I’m no longer actively promoting my photography for sale, although I may go back to Shutterstock in the future. Flexibility and the ability to pivot is key to entrepreneurship after all. I now share my images on Instagram and have fun with it on my sites, but it’s not my main aim with my work.

I’ve changed.

I’m now a Creativity Coach and Writer not just a personal Blogger.

I’ve got a book out.

This proves my passion and commitment to the written word.

I have a new website.

So why have a media kit at all?

If you just want to blog, chat and share as a hobby you don’t. I didn’t have one for years.

If you need people to work with you, employ you, sponsor you, advertise on your site, then think of it as your online CV.

You can email it as part of a pitch to companies or clients. You can hand it out at relevant events. Post it on your ‘About Me’ or ‘Contact Me’ page on your website.


OK, so I’m convinced, what do I include in my media kit?

Now this depends on what career you’ve pursuing, but here’s a rough guide.

Logo / Headshot

If you’re the brand a photo of you, if you’re trading under a business name include their logo

Be professional, this isn’t the place to post that pic of you on the beach in a bikini, even if you are a travel blogger

Social Media Stats

Share those figures relevant to the work you do. If you are looking to work with large corporate ventures, then Linkedin may be more appropriate than Instagram


If your numbers are low you can include a mention of the demographic that reads your work, age, location etc. Who they are, and why they’re of interest

Your Website / Channel / Blog

Tell them what you’re passionate about. You could post a link to a popular post but this isn’t really necessary


What do you offer (product reviews, sponsored posts, ads?) in other words how can they work with you


If you have any, maybe quote one or two but don’t worry if not.


Think about their audience, would a couple of images help them understand you better?

Contact Information

VITAL! The whole point is they can contact you easily from the media kit, put in smart links if you can online.


Is that it?

Ask colleagues to review it, or if you’re the brand ask others in your sphere / niche to look at it. Does it say who you are and what you offer?

You’re not always the expert on you and what you can offer.

Your skills may be seen by others much easier than by you.

Put a note in your scheduler / diary for one or three months down the line. You should keep your media profiles and kit up to date and relevant. Life happens (OMG 7 years!) things change, keep up!

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Pinterest What is a media kit

Author: christieadamswriter.com

I’m a storyteller focused on sharing my love of literature, travel, photography and all things arty. My blogging supports my writing and I’m committed to encouraging others to pursue their dreams through travel and the arts.

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