What is a media kit? (Why does a blogger, or writer, need a media kit?)

If you want to build credibility and real connection in the online space build your network of those people who think like you do, are interested in the same things you are, those who aspire to the same lifestyle as you do.

Pinterest What is a media kit

When I first started out as a blogger, back in 2011 (OMG 7 YEARS!) I just wanted to share my journey.

I wanted to take on the internet, embrace social media and chat with friends.

I wanted to show that just because I was old enough to be the mum of most bloggers out there, at that time, I was able to participate.

I had something to say.

I LOVED EVERY MINUTE OF IT! Little did I know how much I needed to learn! At first it was just a few lines, no ads, no. Links. I’d never heard of an affiliate let alone though I’d know how to do online marketing or auto schedule through third party apps. I don’t know if I even knew what apps were back then. Things change quickly in this online space.

After a couple of years I heard about blogging as a career, not just for the Kardashians but actually as a job where people would pay you.

Knickers Ebook cover

The myth is that all bloggers earn millions!

Er NO! They don’t. Well OK so maybe the Kardashians do, but even they don’t earn it just from social media or blogging alone.

Most online workers have multiple streams of income.

They have different work streams, they’ll do promotions, content writing, marketing and a list of other work that would make a good old fashioned CV grow into a small paperback!

That’s why you need a media kit.

It’s basically a CV on one page. It’s a quick reference point for you to supplement your business card and shows people who you are and what you do. Importantly it also shows why people should work with you in your media space, in other words on your blog or You Tube channel and the like.

It says what you offer to them, what you do and who will hear about it.



My social media stats (the number of people who officially follow me on the likes of Twitter and Facebook) are quite humble compared to some, but hard earned.

I’ve not gone down the ‘buying 1000 followers for just $50’ or chasing numbers. I’ve looked for and ‘friended’ people I truly connect with. I’ve checked links and tried to make sure the people in my list are ones I would probably get on with in person. People with similar views or interests. I think I’ve just about managed to stick with the plan and my own business ethics by not carelessly or slavishly obsess over that number at the top of my profile.

Now this isn’t a post about gaining followers, you’ll find loads of those online, however be aware the word is changing.

It’s no longer a mad rush for more and more friends and follows.

Continue reading “What is a media kit? (Why does a blogger, or writer, need a media kit?)”

How Your ‘5 a Day’ Can Help a Blogger (They’re not all millionaires, despite the rumours!)

You know when you ‘Google’ (other search engines are available) to find a fact, or check an ailment, the responses you find are often written by a blogger.

The headlines about bloggers making millions with no effort are usually fake news, or a sales pitch by someone building their own online business.

Good luck to them, some bloggers do make a great living, they work hard so deserve it.

HOWEVER most bloggers don’t make enough to live on, and never will.

Many bloggers don’t do the work to earn a fortune, most genuinely want to serve, support and help you, their audience.

Blogs exist across the globe for every topic you can imagine.

Self-help, educational study and mutual support groups, hobby groups and that isn’t even mentioning the travel, health, beauty and fashion blogs that you may be familiar with.

You know when you ‘Google’ (other search engines are available) to find a fact, or check an ailment, the responses you find are often written by a blogger.

When you read something online that you find informative, helpful or of value why not support the person who delivered it to you.


Continue reading “How Your ‘5 a Day’ Can Help a Blogger (They’re not all millionaires, despite the rumours!)”

FAQ: What is a Blogger? Not a logger, a BLOGGER!

The blogger can then relax in the knowledge that tomorrow they will be writing again but they will not be alone.

FAQ- What is a Blogger- Not a logger, BLOGGER!FAQ: What is a Blogger? Not a logger, a BLOGGER!

Almost everytime I slighty self-consciously tell people I’m a writer and a blogger, my voice sort of tales off. It’s hard to acquire a confidence about a career that I adore, without sounding pretentious. However I’m always surprised by the reaction. Usually it goes along two lines, either

“Oh wow, I want to do that, brilliant, what do you blog about? Are you earning loads of money?”

OR

“Oh, I’ve heard of that but I’ve no idea what it is”

First of all, I explain I’m writing two novels, as the writer part of my job title seems to have fallen on deaf ears. Then I humbly apologise and say no I’m not earning a fortune, but maybe one day if my lotto numbers come up.

Darren Rowse of Problogger set us bloggers a challenge to post an answer to a FAQ (Frequently Asked Question) so to those who don’t know what this new phenomena is, I will explain, sort of.

FAQ: What is a Blogger?

Dictionary Definition

Blogger: someone who writes a blog

So that’s the shortest post I’ve written in a while.

“WAIT!” I hear you cry. “What’s a blog?”

Blog: a regular record of your thoughts, opinions or experiences that you put on the internet for people to read

How easy is that? If only! I love the blogging world, but that doesn’t quite cover it.

So, here is my own very short definition of what a blogger is…

A writer, entrepreneur, marketer, social media guru, promoter, gossip, expert, novice, photographer, designer, chatterbox, social animal, hermit, computer geek, nerd, keyboard addict, keyboard phobic, passionate advocate of chosen causes, teacher, student, lecturer, reader, historian, trend setter, opinionated egotist, copyrighter, sun-starved, typist, coffee addict, tea drinker, snacker, editor, proof reader, critic, product tester, technician, accountant, quick learner, adaptable, optimistic, pessimistic, paranoid, approachable, socially skilled, unsociable, political, apolitical, highly developed awareness of software updates and issues arising, font expert, spell check guru, bullet pointer, philanthropist, organiser, scheduler, diarist, theorist, deadline meeting, follower, hashtagger, liker, un-liker, procrastinator, experienced, inexperienced, website designer, sharer, content producer, socialite, friend, call to actioner, archivist, credit sharing, selfish, engaging, interviewer, interviewee, guest speaker, guest writer, podcaster, collaborator, consultant, webinar fan, enthusiast who posts their work on the internet in the desperate hope that it will help someone who may, just may, come back to see their work again.

In my best David Attenborough voice…the blogger does its work each day, or night, in the hope that they will attract a ‘reader’ who chooses to chat on social media and press the ever desired @ or # in the right places. The blogger works this hard so the ‘reader’ or ‘follower’ will subscribe. If successful, they will be given the reader’s tag, link and their highly treasured email address. They will know they have found a mate, in the blogging world these mates are known as ‘subscribers’ The blogger can then relax in the knowledge that tomorrow they will be writing again but they will not be alone.

I’m bound to have missed a vital aspect to the job so please tell me your individual skill acquired whilst blogging, clean answers only please…the internet is scary enough.

Writing Opportunities – Frustrating for us newbies (Written in 2012 – updated 2017!)

I will keep trawling the opportunities and WILL succeed, what doesn’t kill you makes you stronger

Don’t you just find it annoying that you find the perfect competition or opportunity to submit a piece of work, only to discover you miss the criteria by being too old, live in the wrong place or have graduated from the wrong university! (BBC!! take note)

I will keep trawling the opportunities and WILL succeed, what doesn’t kill you makes you stronger but flippin’ ‘eck it’s blooming frustrating int it!

Update – 2017!!

I’m still plugging away. I am now a full time home worker and authorpreneur so things are looking up! Much more optimistic about the future and still getting frustrated at some of the criteria for competitions and submissions.

I’m so lucky though, I’m pursuing my love of words as a career…enough said.

If you are in a dip, or wondering why after a few weeks you aren’t a millionaire with thousands of followers falling at your feet and hanging on every word (as promised by some on the web) don’t give up. It takes time, resilience and hard hard work. If you are willing to do that, you’ll win!